Strategy, technology and organisational alignment: Key components of CRM success
نویسندگان
چکیده
منابع مشابه
Organizational agility strategy, survival strategy and success of the Petroleum University of Technology
This research is of exploratory mixed type. This applied research carried out designning a conceptual model of organizational agility for Petroleum University of Technology. The sample size in the Qualitative section is 14 university experts. They selected by Purposeful method. In the qualitative part, the method of qualitative content analysis is used. Texts from semi-structured inter...
متن کاملeffect of seed priming and irrigation regimes on yield,yield components and quality of safflowers cultivars
این مطالعه در سال 1386-87 در آزمایشگاه و مزرعه پژوهشی دانشگاه صنعتی اصفهان به منظور تعیین مناسب ترین تیمار بذری و ارزیابی اثر پرایمینگ بر روی سه رقم گلرنگ تحت سه رژیم آبیاری انجام گرفت. برخی از مطالعات اثرات سودمند پرایمینگ بذر را بر روی گیاهان مختلف بررسی کرده اند اما در حال حاضر اطلاعات کمی در مورد خصوصیات مربوط به جوانه زنی، مراحل نموی، عملکرد و خصوصیات کمی و کیفی بذور تیمار شده ژنوتیپ های م...
Explaining Organisational Investments in CRM Point Solutions
This paper asks why organisations invest in non-integrated CRM point solutions when many of the benefits of enterprise systems are claimed to be due to integration of processes and information. This paper identifies six factors that explain why organisations invest in CRM point solutions: reduced risk; lower cost; quick benefits realization; low integration ability, low interdependence of busin...
متن کاملStrategy and Organisational Development
Organisational Development (OD) is a term that has somewhat fallen out of favour with current thinking in management. There are several reasons for this. The first is that as often practised, OD came to be seen as synonymous with a certain orientation towards people and feelings that left little room for discussion of "hard " business concerns. In other words, some OD practitioners focused on t...
متن کاملA model and empirical test of information technology strategy success
Organisations are looking for IT solutions to propel their business, and meet the needs of an overly competitive landscape. Successful implementation of a sound IT strategy, then, is the key. Strategic use of IT and alignment with business strategies can be achieved only by developing a successful information technology strategy (ITS). A successful ITS has consequently become a vital part of st...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Database Marketing & Customer Strategy Management
سال: 2005
ISSN: 1741-2447
DOI: 10.1057/palgrave.dbm.3240268